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Google Shopping Feeds FAQs

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What requirements should the product page meet so that the crawler can index the information provided?
The product page must be available, return the HTML code, and contain the necessary information about the product offer. To ensure the correct definition, the product page must contain the valid Schema.org Product or Open Graph Product microdata. In order to determine the data type and to process the information about the product offer in the Schema.org Product markup, the offers property of the Offer or AggregateOffer type must be present. Pages that are marked using the Open Graph protocol must contain the "og:type" tag with the "product" value.
Microdata should be used on all product offer destination URLs in order for our crawler to be able to process data correctly. Only one Product item corresponding to the product offer for the URL should be placed on the destination pages.
In the absence of microdata, our crawler tries to automatically detect the data about the product offers using a special algorithm of web pages analysis. However, this may not always ensure that you receive the correct data. We recommend using content microdata by Schema.org to achieve better results.
If your website does not use product markup and is not compatible with advanced extraction algorithms - you can create a feed with a prepared CSV-file.

How the bot can find and understand products on your site?

How the bot can find products on your site

Supported Content Languages
Our automatic data extraction algorithms support the following content languages: English, Russian, Spanish, Portuguese, Turkish, French, German, Chinese.
Supported Currencies
US dollar, Euro, Argentine peso, Australian dollar, Brazilian real, Canadian dollar, Chilean peso, Colombian peso, Czech koruna, Danish krone, Hong Kong dollar, Indian rupee, Indonesian rupee, New Israeli Shekel, Japanese Yen, Malaysian Ringgit, Mexican Peso, New Zealand Dollar, Norwegian Krone, Philippine Peso, Polish Zloty, Saudi Riyal, Singapore Dollar, South African Rand, South Korean Won, Swedish Krona, Swiss Franc, New Taiwan Dollar, Thai Baht, Turkish Lira, United Arab Emirates Dirham, Pound Sterling, Vietnamese Dong, Russian ruble, Ukrainian hryvnia, Belarusian ruble, Kazakhstan tenge.
What data about the product is indexed by the crawler?
The following properties for products are indexed: name, short description, product price, currency of price offer, information about the availability and condition of the product offer, link to the image.
Special features of processing products belonging to Clothing and shoes, Media, and Software categories
When the option "Product type/category detection" is checked, for products that relate to the listed categories, the crawler will always try to determine a category in accordance with the Google classification. Category data will be defined as a corresponding numeric identifier.
Distinctive features of creating feeds targeting Australia, Brazil, UK, Germany, Spain, Italy, Netherlands, USA, France, Czech Republic, Switzerland, and Japan
In accordance with the requirements of Google services, additional characteristics of individual product offers are mandatory for some countries. Check option Definition of product characteristics if your feed targeting is set to one of the listed countries. In addition to the data that can be presented with the help of microdata, the crawler will try to highlight the necessary characteristics of the product offers, applying the algorithm of additional analysis.
Unified and fully automated methods are used to define additional characteristics, so in some cases the data may be defined incorrectly. Use this option only when it is really necessary.
What microdata properties does the generator handle?
The generator processes the Schema.org data for the products:
  • name — product name. Specified as the Product property.
  • description — product description. Specified as the Product property.
  • image — link to the product image. Specified as the Product property.
  • price — price. Specified as the Offer property.
  • lowPrice — minimum price. Specified as the AggregateOffer property.
  • priceCurrency — currency. Specified as the Offer property. To specify the currency, you must use the currency codes according to ISO 4217.
  • priceSpecification — Specified as the Offer property.
  • availability — product availability flag. Specified as the Offer property.
  • condition — product condition. Specified as the Offer property.
  • category — category name. Specified as the Product property.
  • brand - Specified as the Product property.
  • gtin8 / gtin12 / gtin13 / gtin14 / isbn - International product identifier. Specified as the Product property.
  • sku - a store product unique identifier. Specified as the Product property.
Example of Schema.org markup application for a product offer:
<div itemscope itemtype="http://schema.org/Product">
  <h1 itemprop="name">Offer</h1>
  <a itemprop="image" href="http://youwebsiteurl/pictures/thumbnail.jpg">
    <img src="/pictures/thumbnail.jpg" />
  </a>
  <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
    <div>$1000</div>
    <meta itemprop="price" content="1000.00" />
    <meta itemprop="priceCurrency" content="USD" />
    <div>Available</div>
    <meta itemprop="availability" href="http://schema.org/InStock" />
    <meta itemprop="itemCondition" href="http://schema.org/NewCondition" />
  </div>
  <div itemprop="description">Best offer</div>
</div>

Structured Schema.org data for automatic processing is also available in a JSON-LD object.
Example of placing data in a JSON-LD object:
<script type="application/ld+json">
{
  "@context": "http://schema.org/",
  "@type": "Product",
  "name": "Offer",
  "image": "http://youwebsiteurl/pictures/thumbnail.jpg",
  "description": "Best offer",
  "offers": {
    "@type": "Offer",
    "priceCurrency": "USD",
    "price": "1000.00",
    "availability": "http://schema.org/InStock",
    "itemCondition": "http://schema.org/NewCondition"
  }
}
</script>

The generator processes Open Graph data for the products:
  • og:title — product name.
  • og:description — product description.
  • og:image — link to product image.
  • product:price:amount — price.
  • product:price:currency — currency. Currency codes must conform to ISO 4217.
  • product:sale_price:amount — the sale price of the product.
  • product:availability — availability of the product.
  • product:condition - product condition.
  • product:ean / product:isbn - International product identifier.

Example of applying Open Graph markup for a product offer:
    <meta property="og:type" content="product" /> 
    <meta property="og:title" content="Offer" /> 
    <meta property="og:description" content="Best offer" />
    <meta property="og:image" content="http://youwebsiteurl/pictures/thumbnail.jpg" />
    <meta property="product:price:amount" content="1000.00" />
    <meta property="product:price:currency" content="USD" />
    <meta property="product:availability" content="in stock" />
    <meta property="product:condition" content="new" />
Processing of microdata of the products which has reduced price
Two types of prices can be indicated in the Product feed: the regular price of the product and the current reduced price. This information can be identified using Schema.org microdata or Open Graph.
An example of Schema.org markup using the priceSpecification element:
<div itemscope itemtype="http://schema.org/Product">
  <h1 itemprop="name">The Best Product Name</h1>
  <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
    <strike itemprop="price">1000.00</strike>USD
    <meta itemprop="priceCurrency" content="USD" />
    <span itemprop="priceSpecification" itemscope   
            itemtype="http://schema.org/PriceSpecification">
        <strong itemprop="price">900.00</strong>USD
        <meta itemprop="priceCurrency" content="USD"/>
        (Offer valid until 2029-01-12)
        <meta itemprop="validThrough" content="2029-01-12T00:00:00"/>
    </span>
    </div>
</div>

An example of Open Graph markup using the sale_price element:
    <meta property="og:type" content="product" /> 
    <meta property="og:title" content="The Best Product Name" /> 
    <meta property="product:price:amount" content="1000.00" />
    <meta property="product:price:currency" content="USD" />
    <meta property="product:sale_price:amount" content="900.00" />
    <meta property="product:sale_price:currency" content="USD" />
Where can I learn more about Schema.org and Open Graph data for products?

If the product offer pages use both the Schema.org and Open Graph markup simultaneously, the data contained in the Schema.org microdata has a higher priority. In case of absence or presence of empty properties in Schema.org, but if they exist in Open Graph - these values will be used.

How to check microdata on the pages of my online store?
You can check the correctness of filling Schema.org microdata using the Markup validation tool.
How are empty microdata properties handled?
Please note: the product feed standard for Google regulates the presence of special feed elements and prevents the use of elements with empty values. According to these requirements, if there are empty properties in markup, they will be treated as follows:

Required elements:
  • Name property (product name) - the product item will be ignored.
  • Price property (product price) - the product item will be ignored.
  • Image property (product image) - the product item will be ignored.
  • Description property (product description) - replaced by the value of the name (product name) item.
How can I speed up website indexing?
Try to prevent from indexing as many information pages as possible (e.g. articles, reviews, and other similar pages). In this case, the crawler will not waste time on their processing, which will speed up the process of indexing the website, especially if there are many pages. You can use filters or create separate restrictions for our crawler using the robots.txt file to exclude information pages.
What is the difference between the number of indexed pages and the number of product offers?
The number of indexed pages is the total number of pages of the website that are indexed by the crawler. This number includes all the processed pages of the website – the home page, the pages of the catalog, as well as, depending on the structure of the website – pages with news, articles and reviews, other information pages (contact information, shipping information, etc.).
How to upload products to Google?
Information about feed uploads and guidelines for online stores can be found at the following link: https://support.google.com/merchants/answer/188477?hl=en&ref_topic=3163841.
How to upload products to Facebook?
Information and guidelines can be found at the following link: https://www.facebook.com/business/help/125074381480892?helpref=faq_content.
Sync with Google Tag Manager (Retargeting in advertising campaigns)
If you don't specify your product SKU in Schema.org, Mysitemapgenerator generates its Unique Product Id. This Id is associated with the target URL and remains constant each time you create feeds using the Mysitemapgenerator.
You can easily sync your product IDs between MySitemapGenerator and Google Tag Manager.
Include our js-library in your template to display product pages:
<script type="text/javascript" src="//www.mysitemapgenerator.com/api/hashfunc.compressed.js"></script>
Then you can get the current MySitemapGenerator identifier into the Javascript variable on any landing page of your products.
var offerid = mysitemapgenerator_calchash_offerid(window.location.href);
An example of use with Google Tag Manager code:
<script type="text/javascript" src="//www.mysitemapgenerator.com/api/hashfunc.compressed.js"></script>
<script>
    var mysitemapgenerator_get_offerid = mysitemapgenerator_calchash_offerid(window.location.href);
    
    gtag('event', 'page_view', {
    'send_to': 'YOUR-GA-TRACKING_ID',
    'value': 'Your Current Best Offer Name',
    'items': [{
      'id': mysitemapgenerator_get_offerid,
      'google_business_vertical': 'retail',
    }]
  });
</script>
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