What microdata properties does the generator handle?

The generator processes the Schema.org data for the products:
  • name — product name. Specified as the Product property.
  • description — product description. Specified as the Product property.
  • image — link to the product image. Specified as the Product property.
  • price — price. Specified as the Offer property.
  • lowPrice — minimum price. Specified as the AggregateOffer property.
  • priceCurrency — currency. Specified as the Offer property. To specify the currency, you must use the currency codes according to ISO 4217.
  • priceSpecification — Specified as the Offer property.
  • availability — product availability flag. Specified as the Offer property.
  • category — category name. Specified as the Product property.
  • brand - Specified as the Product property.
Example of Schema.org markup application for a product offer:
<div itemscope itemtype="http://schema.org/Product">
  <h1 itemprop="name">Offer</h1>
  <a itemprop="image" href="http://youwebsiteurl/pictures/thumbnail.jpg">
    <img src="/pictures/thumbnail.jpg" />
  <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
    <meta itemprop="price" content="1000.00" />
    <meta itemprop="priceCurrency" content="USD" />
    <meta itemprop="availability" href="http://schema.org/InStock" />
  <div itemprop="description">Best offer</div>

Structured Schema.org data for automatic processing is also available in a JSON-LD object. Example of placing data in a JSON-LD object:
<script type="application/ld+json">
  "@context": "http://schema.org/",
  "@type": "Product",
  "name": "Offer",
  "image": "http://youwebsiteurl/pictures/thumbnail.jpg",
  "description": "Best offer",
  "offers": {
    "@type": "Offer",
    "priceCurrency": "USD",
    "price": "1000.00",
    "availability": "http://schema.org/InStock"

The generator processes Open Graph data for the products:
  • og:title — product name.
  • og:description — product description.
  • og:image — link to product image.
  • product:price:amount — price.
  • product:price:currency — currency. Currency codes must conform to ISO 4217.
  • product:sale_price:amount — the sale price of the product.
  • product:availability — availability of the product.

Example of applying Open Graph markup for a product offer:
    <meta property="og:type" content="product" /> 
    <meta property="og:title" content="Offer" /> 
    <meta property="og:description" content="Best offer" />
    <meta property="og:image" content="http://youwebsiteurl/pictures/thumbnail.jpg" />
    <meta property="product:price:amount" content="1000.00" />
    <meta property="product:price:currency" content="USD" />
    <meta property="product:availability" content="in stock" />